Picture shows : Rich kids showing off their wealth on instagram (left) and the spoof of Romanians (right) Kentucky fried chicken restaurants are doing well in Romania after a campaign aiming to show you don't need to have lots of money to enjoy good food. The strategy involves surfing Internet for signs of rich kids showing off their wealth in selfie's with everything from diamond rings through to private jets or exclusive sport cars included in the snap. KFC however invited Romanian teenagers to send in their own versions of the snaps, minus the obvious signs of money and the expensive things that it buys. Romanian KFC fans who enthusiastically took part in the campaign replaced diamonds with diamond tattoos, lions with cats, infinity pools with inflatable ones and private jets with toy planes. They then posted the under the hashtag #distractiepebaniputini (which translates from the Romanian as "fun with little money"). The company wanted to say that it was also possible to have good food with very little money, and it has been hailed as a huge success with the company's Smart Menu, a low priced KFC meal deal, massively popular. The idea for the campaign was created by MRM Romania where the campaign was devised by the chief creative officer, Nir Refuah, the copywriter Sandra Bold and the art director Nadejda Ghilca.